Real estate has become a very competitive market. There are so many buyers and sellers looking to get the best deal that it can be difficult for lenders to break through the clutter and make the deal. That’s where Realtor® relationships come in handy for lenders.
Realtors have been trained to be tactful, empathetic and thorough in their communication with clients — but they also need to market themselves. Listen to this episode hosted by Blaine Rada as he shares three key things Realtors really want from the lenders they work with.
During this episode, you will learn about:
[02:17] Today’s focus: What Realtors really want.
[04:05] #1. Realtors want value.
[05:12] Want to get motivated about the importance of value? Check Shark Tank.
[07:00] Ways you can improve the value you give to your Realtors.
[07:55] What is “competitive advantage?”
[10:13] The two things that Realtors want to trust you with.
[11:36] #2. Your expertise and excellence in service delivery.
[12:22] How to position yourself as a mortgage lending expert.
[14:19] #3. Can you help them grow their business?
[16:49] Realtor panel best practices.
[17:29] Book recommendation.
[18:59] What to expect in the final episode of this series.
[21:43] Episode wrap-up and calls to action.
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