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Insight
Women Homebuyers Race Ahead of Men, But Many Find Lenders Lacking
Single women homebuyers account for nearly one-quarter of first-time buyers, but many have trust issues with mortgage loan officers and express unhappiness with the mortgage process as a whole...
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Outshine the Competition: Beyond Rates in Sales Leadership
As homebuyers increasingly focus on mortgage rates, stand out from competitors by building relationships and providing extraordinary value. Experts correlate success in sales with word-of-mouth recommen...
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Insight
Combat Mortgage Fraud with AI-Powered Tech and Intuition
The threat of mortgage fraud is rising, while experts fear AI tools are making these schemes harder to detect. As a first line of defense, mortgage loan officers use a combination of technology tools an...
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Insight
Has the Mortgage Industry’s AI Future Already Arrived?
Generative AI transforms mortgage lending with chatbots for pre-qualification, drones for appraisals and apps for real-time underwriting updates....
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Insight
Harnessing AI for Success and Sidestepping Costly Mistakes
In the evolving mortgage industry, AI is key in lending. Loan officers use AI for marketing, analysis and automating tasks, but must use care to avoid conflicts with customers and regulations....
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New Year, New Administration, New Challenges Facing Lenders
Where are rates headed in 2025? It all depends, the Fed recently admitted, on inflation and President Trump’s policies. For mortgage loan officers, this means negotiating unexpected rate fluctuations by...
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Insight
Unlock 2025 Opportunities with Expert Insights and Resources
The U.S. housing market continues to evolve as economic conditions, mortgage rates and inventory dynamics shape its trajectory. Early 2025 presents a critical period, and forecasts from leading organiza...
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Insight
Close the Deal: Advisory Role Boosts Loan Officer Success in a Volatile Market
As mortgage rates fluctuate, homebuyers increasingly need guidance to navigate the volatile market. J.D. Power’s 2024 Mortgage Origination Satisfaction Study, released in November, concluded that lender...
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How to Reduce Those Dreaded Underwriting Delays
The mortgage process is a source of significant frustration for many buyers. By streamlining the underwriting process, setting customer expectations and being responsive, mortgage loan officers can impr...
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Insight
Do Borrower Savings Need a Boost? With MI, Maybe Not
Rising rents create a prime opportunity to help aspiring homebuyers purchase now — not years from now. Lenders who educate these buyers on down payment realities and offer low-down-payment options will ...
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