Building Loyalty in the Age of Rate Shopping

Encouraging homebuyers to be loyal and provide referrals in today’s highly competitive market requires mortgage loan officers to do a lot of work post-closing. However, these efforts pay off when you successfully demonstrate your expertise and interest in a lasting business relationship, not a single transaction. Read More

How to Deal with Stressed Clients in a Tough Housing Market

Contending with higher mortgage rates and high home prices, many homebuyers are reporting issues with sleeplessness and even family conflict — making it more important for mortgage loan officers to offer effective solutions and prepare first-time buyers (in particular) for the challenges ahead. Read More